CLUB STATEMENT: SALFORD STADIUM UPDATE

The Club has issued the following statement on the stadium situation, and the lack of progress made during almost 3-years of discussions.

Until this point, we have been bound by good faith and an understanding that our cooperation would result in a timely and fair agreement on securing our future at the stadium built for our club over a decade ago. It is clear that our cooperation has been misinterpreted as our consent for inaction by some officers in the Council.

Admirably, Mayor Dennett has moved with the intention of keeping the Club in the City of Salford, embracing our transition to community ownership, and recognising publicly our role in the important delivery of physical and mental health support across our communities. However, for this to continue, we urgently need Council officers to act, and to see a conclusion from the Council in their negotiations over the lease before it is too late.

After endless pontification and procrastination by Council officers, we are less than a month away from having no such agreement, and the stark reality now is that without their action in the coming days and weeks, the future of the Club is at risk.

Nearly 3-years on from the initial approach made by Sale Sharks to purchase the stadium – a move which would have compromised our home and, as a result, our Super League status – the Club has continually struggled yet continued to operate under the terms of an unfavourable lease agreement that has hampered our ability to become self-sustainable and grow.

In addition, there has been a series of failures from which the Club must seemingly always bear the brunt alone.

  • A benefit of our transition to community ownership earlier this year was that we were able to stretch funds to reach the conclusion of the stadium deal, under the belief that we were months away. Not only has this failed to materialise, but the dithering has also restricted our ability to access the matched funding opportunities that are dependent on having heads of terms of the stadium deal.
  • Discussions around access to state aid are still ongoing after 12 months, throughout which the Club were asked to produce a business plan without knowing details relating to incomes or costs associated with the stadium deal.
  • The Club were also promised a percentage of food & beverage sales from February 2023. The failure to progress the stadium deal has resulted in a significant loss to budget.
  • Despite StadCo retaining 100% of F&B sales on Salford Red Devils matchdays, and StadCo taking an additional minimum 8% of our ticketing, there has been a developing narrative that the Club is not paying its way, when in reality the unfavourable terms of the current tenancy agreement is extracting from the Club’s key income sources, on top of rent.
  • A car parking price hike was introduced a week prior to our 2023 season starting, which costs the Club an unbudgeted £1k per matchday.
  • Following assured income failing to materialise, the Club took a loan of £175k from the Council and are now subsequently making repayments with interest on a loan that had the expected progress been made, would never have been needed.

The Club is personally loaned and guaranteed to its limits, having made incredible sacrifices to survive – including the subsequent sales of star players that were only necessary due to a lack of resolution over the stadium deal. Had this been in place when expected – prior to February 2023 – access to the proceeding income streams would have made unforeseen reductions to central distributions less significant a blow and our position now be much stronger.

In the last few months alone, we have generated more commercial interest in the stadium than any other party in the previous 3 years. This includes:

  • We have brought forward discussions and agreed in principle a commercial opportunity generating considerable income streams for the Club, which can only proceed once we have received heads of terms.
  • We have formulated and agreed in principle a city-wide rugby strategy, meaning every single child in the City of Salford would be able to connect with Salford Red Devils as well as our sport and the opportunities it can provide.
  • We have introduced an educational partner and sub-tenant of Salford Red Devils. This now appears to have been taken away from us, with the Club now apparently unable to gain income from any potential agreement.

The endless negotiations are unravelling an incredible amount of hard-work and opportunities generated by Salford Red Devils. We are routinely reaching for the stars, whilst simultaneously having our arms tied behind our backs.

Our current tenancy arrangement expires on 1st December. A failure to resolve places the Club at risk of a compliance issue with the RFL in respect of minimum standards due to not having a minimum 5-year tenancy agreement in place. As a result, this would severely impact our IMG grading and potentially put our Super League status at risk, reducing our central distributions from £1.31m to circa £50k per annum and effectively liquidating the Club.

We urge those involved to deliver on their word of recent years with urgency, and in doing so ensure that the future of Salford’s Club is safeguarded.

Salford Red Devils to host ‘Salford Health Day’ in partnership with AJ Bell

Salford Red Devils and Salford Red Devils Foundation are delighted to announce we will be hosting ‘Salford Health Day’, in partnership with AJ Bell.
This event will be part of the community’s World Health Day celebrations, and take place at our upcoming home fixture against Hull FC on Sunday 7th April.
Salford Health Day, in partnership with AJ Bell, will be brought to you by Salford Red Devils and the Salford Red Devils Foundation in conjunction with:
Salford Clinical Commissioning Group, Salford Council, Salford Royal Foundation Trust, Oasis-GB, Salford Metropolitan Athletic Club, Northern Care Alliance NHS Group, ABL Health, Salford University, Salford Community and Voluntary Services and AJ Bell.
As part of Salford Health Day, the aforementioned stakeholders have come together to help host health-related activities at the fixture against Hull FC.
Activities will include free health checks on the health bus, a health walk, instructor led bike ride, walking football and a 100-metre challenge where finalists will compete at half-time. Also, during the half-time break, there will a mass participation of tai chi which will be led from the field for supporters in attendance.
Salford City Mayor, Paul Dennett, said: “This is a fantastic idea and I’d encourage people going to the match to take part in the free health checks and activities on offer. There are many activities that take place in the city each week that you can find more about. It promises to be a great family day out for all.”
 
Tickets for our game against Hull FC on Sunday 7th April are now available to purchase from the The Salford Stadium Ticket Office, over the phone on 0161 786 1570 or online HERE.

Tickets are now on sale for our friendly vs Swinton

Tickets are now on sale for our first pre-season friendly against Swinton Lions on Sunday 14th January at the The Salford Stadium, 1pm kick-0ff.
We are delighted to offer 2018 Season Ticket holders a discounted price to our ‘Season Launch’ event prior to the game in the 1873 suite. Come and purchase your ticket now to watch two local rivals go head-to-head as an old rivalry is renewed.
Employees of Salford Council, Manchester Council, Trafford Council and Peel Holdings will also receive discounted prices paying concession fee for their tickets.
You can now purchase tickets for our game against local rivals Swinton from the Club Ticket Office or over the phone on 0161 786 1570.
The ticket prices are:
Adult Season Ticket holder with access to season launch: £13
Concession Season Ticket holder with access to season launch: £8
Adult non-Season Ticket holder with access to season launch: £15
Concession non-Season Ticket holder with access to season launch: £10
Adult without access to season launch: £10
Concession without access to season launch: £5
This will be your first chance to see the Red Devils in action in 2018 with new signings such as Luke Burgess, Jack Littlejohn and Ben Nakubuwai set to feature.
The Club Ticket Office is open from 9am-9:30pm throughout the week whilst also being open between 10am-4pm over the weekend for fans to come and purchase their tickets.
 
Season Tickets are still available to purchase from the Club Ticket Office, over the phone or online here. Fans can pay for their Season Tickets in seven instalments via Direct Debit by visiting the Ticket Office or phoning 0161 786 1570.

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