CBS Board Update: IMG Grading

The following is an update from the Board of the CBS, issued earlier directly to shareholders.

As you would have seen earlier this week, all clubs received their IMG indicative scorings prior to the ‘live’ scoring 2024 Season. We were pleased that our Club scored 13.80, ranking us 8th overall.

Being the only Community Benefit Society owned club out of the 35 involved in the grading process, we consider this a positive, yet deserved outcome ahead of the 2025 season where all clubs will be placed in their respective competitions.

As clearly set out in the Community Share Prospectus, our aim is to reach Grade A status and then to keep pushing for improvement year on year.

We are confident that the transition to community ownership, the funds raised via the Community Shares and the increased level of fan engagement, had a positive and direct impact on the scores announced and will do so for the season ahead. But this is only the start and we ALL must keep working hard together as an ownership group.

Below, is a table of the scores broken down into the five grading pillars:

You will see that there are areas which require more improvement than others and that is why we set up the Sub-Committees so owners can contribute directly in a focussed and organised way.

All the Sub-Committees have been formed and have had initial meetings, however, it is not too late for shareholders to get involved if interested. If so, please email owners@salfordreddevils.net with Sub-Committees as the subject.

Financial sustainability is a key area to work on and the Club has to be robust and disciplined in respect of budgets and governance.

Of course, we all want to see a winning team, however, we must ensure that investment on the pitch is matched with sustainable growth off the pitch. Our priority has to be increasing non-central revenues and fundraising so that we can support our Club investing in the playing squad in a solid and predictable manner and with a long term vision.

We have, in other updates mentioned the Community Ownership Fund and the Community Share standard mark. These are crucial initiatives that are only available to us as we are community owned and we must take advantage to secure such unique funding.

The announcement of the gradings underpins the plans set out in the Community Share Prospectus and we will be working on a further Prospectus in the short term. Working with the Sub-Committees and other stakeholders will help increase the reach and value of the next share issue.

We are also confident that the Stadium discussions will be resolved soon, and this will very much dictate the application to the Community Ownership Fund whilst also having a positive impact on the Stadium IMG scoring.

So, lots to be positive about and despite there being plenty of challenges ahead, we should look forward as an ownership group to taking on the big boys on and off the pitch.

But we can’t do it alone, we are #TogetherStronger, so get involved.

Regards

The CBS Board

Salford Red Devils announce partnership with Clear Channel UK

Salford Red Devils partner with outdoor advertising company Clear Channel UK to raise its profile in the local community.

Salford Red Devils today announce a new partnership with Clear Channel, one of the UK’s leading media and infrastructure companies. As part of this partnership, the club will be promoting its activities across Clear Channel’s extensive digital network of advertising screens in Greater Manchester over the next 5 months.

The Out of Home campaigns will aim to raise awareness of upcoming events centred around important themes such as Pride, homelessness, mental wellbeing as well as the Armed Forces Day match taking place this Sunday and the 150 years anniversary match against St Helens.

Jack Cairns, Head of Growth at Salford Red Devils said;

We’re very pleased to be working with Clear Channel and announce this partnership following a successful Reds Rise Together campaign – throughout which the support of the Clear Channel team was a key component.

“With their support we are able to increase our visibility in some of the highest footfall areas within our region, and ultimately advance our marketing efforts as we look to enthuse the community behind our club.”

Russell Levin, Head of Sales – Media Agencies (North) at Clear Channel, said:

“This exciting new partnership is a great example of how we bring our purpose to be both a Platform for Brands and a Platform for Good to life. Salford Red Devils play such an active role in the local community and we hope that our support across Out of Home will help to further raise awareness of their great work in the Greater Manchester area.”

CLUB STATEMENT: HOLDING COMPANY BOARD UPDATE

Salford Red Devils today announce several additions to the Salford RD Holdings board as co-opted and non-exec Directors following a rigorous recruitment process in collaboration with the RFL and Inclusive Boards.

Whilst strengthening the board by adding valuable and specific skillsets, the new additions will aid the club’s efforts in defining the various sub-committees and delivering the club strategy.

The new composition of the Board of Directors of Salford RD Holdings is as follows:

  • Andrew Rosler – Director
  • Anna Hardy-Watmough – Director
  • David Roberts – Director
  • Heather Robinson – Director
  • Joanne Hawkins – Director
  • Oli Randell – Director
  • Paul Trainor – Director
  • Paul King – Director
  • Shah-Zeib Ahmed – Director

In addition, Alex Romer and Ian Turner have been appointed as Non-Exec Directors.

Bios – Board Additions

Anna Hardy-Watmough

Anna is a Chartered Accountant by profession, who has worked in education for sixteen years, and has taught at Manchester Metropolitan University since 2013. She specialises in financial reporting and governance, and teaches sports governance on a Master’s programme, so is looking forward to putting her theoretical knowledge into practice. Anna is passionate about fan/community engagement, as sport is so much more than ‘just a game’. Anna brings many years of financial and governance experience, having served on a school governing body and a professional accountancy body board, and above all else she is a passionate advocate for Greater Manchester.

Alex Romer

Alex is currently the CEO of We Are Nations, who manufacture and retail apparel and accessories for many of the world’s top esports teams and rights holders. 

With a background in sales, marketing and general management, Alex has worked on some of the world’s top sports events including London 2012, 2002 FIFA World Cup and the ATP World Tour. He has also worked as a consultant to many individual sports federations, brands and charities on commercialising their intellectual property rights. 

Alex played University and Amateur Rugby League and is looking forward to bringing all his professional experience and personal passion for the game to Salford Red Devils. 

Heather Robinson

Heather has been a Salford fan since she was 15 after being introduced by a friend at school who subsequently referred to her as a glory fan after Salford beat Wigan in the Challenge Cup. With a short hiatus, Heather has supported Salford ever since.

Born in Salford, raised in Eccles, this club is in her heart and she is passionate about ensuring we’re around for the next 150 years.

Heather works in IT as VP of Customer Support for Purple – a role she absolutely loves and a company who supports her rugby league obsession. She also helps look after all things disability rugby league related for the Salford Red Devils Foundation, including learning disability rugby league, physical disability rugby league and, more recently, wheelchair rugby league.

With her support, we now have over 50 people participating each week from across Greater Manchester which is fantastic to see. Heather plays physical disability rugby league alongside wheelchair rugby league for both Salford Red Devils and Wigan Warriors ‘A’ team. Her humble brag is that she scored the first ever try for Salford in wheelchair rugby league – a feat that brought her to tears! Alongside this, she is part of the RFL Women’s Leadership and Performance program, developing female coaches. 

Heather is passionate about equality and diversity and is the current Chair of Every Body Moves Lived Advisory Board which is part of British Paralympics, driving inclusion in sports and physical activity in people with disabilities.

Corporate social responsibility is a key focus for Heather; believing that as a club we are here to improve our community and remain ethical in our approach.

Ian Turner

Ian has been working successfully in Human Resources roles for the past 25 years across multiple industries including Financial Services, Technology and Telecoms. Currently working as a Talent Director, he specialises in developing Talent pathways, driving organisational performance through its people, Diversity & Inclusion and improving culture and engagement. Providing the right structure and opportunities whilst removing barriers to enable all people, irrespective of age, gender, race or disability, to thrive and be successful is what gets him out of bed each day.

Ian has a clear personal purpose of “lead by how you make others feel” and this drives him to ensure the businesses he works with deliver sustainable success and importantly connect with and benefit their local communities.

Salford Red Devils has the potential, through its people, fans and wider community to collectively deliver something really special and Ian is excited to help the board and members secure a strong and successful future both on and off the pitch and give the fans the success they deserve.

Oli Randell

Oli Randell is an experienced Board Director, operating at a strategic level in Executive Leadership, Finance, Strategy, Process Improvement, Change Management, Risk Management, Corporate Governance and Business Management Systems.

Shah-Zeib Ahmed

Born Austrian, but Manc at heart. Shah joins the SRDRLC Board bringing over a decade’s worth of sports business experiences spanning across the globe. He runs his own consultancy specialising in ticketing having recently worked as the Head of Ticketing at the Rugby League World Cup 2021 and delivered the FIFA World Cup Qatar 2022. 

SUPPORTERS’ TRUST MAKE CAMPAIGN PLEDGE

The Salford RLFC Supporters’ Trust have pledged to support the Reds Rise Together campaign with a £10,000 donation.

As part of their President’s Club package, the Trust will place members into prize draws, with winners being selected to take part in exclusive Trust events, as well as for tickets in the 1873 Lounge throughout the remainder of 2023, as well as the 2024 season.

Paul King, Managing Director of Salford Red Devils said;

“The Supporters Trust are a vital part of this Club and it feels very appropriate that their pledge was amongst those that took us over the initial target of £250,000. A sincere thank you to those members of the Trust who have voted to support the campaign, as well as those that have contributed themselves.” 

Shirley Bradshaw, Chair of Salford RLFC Supporters’ Trust said;

“We couldn’t be happier to support the Reds Rise Together campaign after our members voted overwhelmingly to do so. We are so pleased to be able to do this, and we’ll continue to do all that we can to support this wonderful club of ours.”

Supporters can join the Supporters Trust by clicking here.

To support and/or learn more about the Reds Rise Together campaign please click here.

REDS RISE TOGETHER CAMPAIGN SURPASSES £250,000

Salford Red Devils today announce that the initial target of £250,000 has been raised through the Reds Rise Together campaign – the community share offer that will see the club undertake the most radical change to ownership seen in elite rugby league to date.

There have been almost 1000 unique pledges in support and with 6 days left before the Crowdfunder campaign closes, surpassing the initial target presents an opportunity to reach towards the upper targets set by the Club.

Paul King, Managing Director of Salford Red Devils said;                   

“Obviously, this is a special moment. Our initial target has been surpassed with time left on the clock, and so firstly can I just say ‘thank you’ to our new owners and those supporting the campaign’.

“At our event last week, we spoke about what this means for our sport, reaffirmed the club vision, and heard about what this could mean for the immediate community within the City of Salford. Having spoken with so many people since, you can really feel the positivity currently emanating from the campaign, and that has translated directly to the rising number over the last week.

“We have almost 1000 new commercial sales staff, 1000 new ticketing staff, 1000 of the most vocal advocates we could wish for. All together, we’re taking this club in a new direction.

“We’re one week on from our event at the Stadium, and less than one week to go before the Crowdfunder project closes, and so the message now is clear: join us – let’s bring in as many people as possible to be a part of our special Club.

“Let’s keep this momentum going, reach towards our upper targets, and close out strongly. We’re doing something different here, we’re making history, and most importantly we’re doing it together.”

What is the campaign?

‘Reds Rise Together’ is a community share offer which allows an individual to purchase a share in the club’s holding company – now a Community Benefit Society (CBS) – entitling them to a vote and eligibility to stand for election to the CBS board. Along with a host of other benefits, the overriding benefit is a collective one, meaning that together, we can take better control over the future of our club and continue to add meaningful value to our communities.

Why are we doing it?

In the first instance, we are doing this to become the northern hemisphere’s first elite rugby league club that is truly community-owned and one that gives every member a voice – making history in the process. There are also further key reasons:

> Maintain as competitive a playing squad as possible that competes at the highest level.

> To unite our growing community behind a common-cause.

> Fulfil IMG criteria ensuring Category A status within the top-flight of Super League through high level Commercial and Marketing growth.

How can you get involved?

It’s simple: buy a share and/or share the message far and wide!

To get involved or for further information, please view www.salfordreddevils.net/owntheclub, or to contribute directly, visit https://www.crowdfunder.co.uk/p/salford-red-devils

Let’s make history. Together. #RedsRiseTogether

£200K HAS BEEN RAISED IN SUPPORT OF THE REDS RISE TOGETHER CAMPAIGN

Salford Red Devils today announce that over £200,000 has been raised through the Reds Rise Together campaign.

Over 750 people have pledged in support of the campaign, which will see the club become the first elite Rugby League club in the northern hemisphere to become wholly community owned.

Paul King, Managing Director of Salford Red Devils said: “Reaching £200k is a significant milestone and a strong position to be in at this point in the campaign.

“There’s been incredible positivity since our event on Tuesday evening, going from around £185k to surpassing £200k.

“I mentioned at the event, and I’ve said it before, but I cannot recommend enough that people take a look at the comments from people on the Crowdfunder page who have pledged their support. The passion and love people have for this club is so clear to see.

“To those people who have supported so far, firstly thank you. Secondly, let’s keep going, keep sharing the message and telling those we know about the special club we love.

“To those who are yet to pledge, please consider doing so. Take a read of the business plan, read the prospectus, and think about your own reasons why you might want to become involved.

“We really are making history together.”


What is the campaign?

‘Reds Rise Together’ is a community share offer which allows an individual to purchase a share in the club’s holding company – now a Community Benefit Society (CBS) – entitling them to a vote and eligibility to stand for election to the CBS board. Along with a host of other benefits, the overriding benefit is a collective one, meaning that together, we can take better control over the future of our club and continue to add meaningful value to our communities.

Why are we doing it?

In the first instance, we are doing this to become the northern hemisphere’s first elite rugby league club that is truly community-owned and one that gives every member a voice – making history in the process. There are also further key reasons:

  • Maintain as competitive a playing squad as possible that ccompete at the highest level.
  • To unite our growing community behind a common-cause.
  • Fulfil IMG criteria ensuring Category A status within the top-flight of Super League through high level Commercial and Marketing growth.

How can you get involved?

It’s simple: buy a share and/or share the message far and wide!

To get involved or for further information, please view www.salfordreddevils.net/owntheclub, or to contribute directly, visit https://www.crowdfunder.co.uk/p/salford-red-devils

Let’s make history. Together. #RedsRiseTogether


Supporting Reds Rise Together without internet-access

The club can confirm a process for non-internet using supporters to support the Reds Rise Together Community Share Offer campaign. 

There will be three opportunities held at the stadium over the next two weeks for people to make their payments and become owners of the club without the need of internet access, starting at tomorrow’s Challenge Cup game.

Paul King, Managing Director at Salford Red Devils said;

“We understand that not all those who want to support the campaign use the internet, and having listened to the feedback of supporters we are pleased to announce three opportunities over the next two weeks to allow those people to get involved”.

“Community is the essence of what we are doing here, and so we want to remove as many barriers as possible for members of the community to join the 600+ new owners already backing the campaign.”

“So if you know someone who this news will benefit, please do let them know.”


The details of these opportunities are:

Salford Red Devils v Huddersfield Giants, Challenge Cup

20th May, 6:30PM-KO

West Stand Concourse – Supporters Trust Table
East Stand Concourse – Supporters Trust Table
1873 Lounge – Supporters Trust Table (note, forms and guidance available – payment will be possible in the 1873 lounge at half-time only)


Reds Rise Together Forum Event, 23.05

23rd May, 7PM-9PM
Level 2, Salford Stadium
Confirm your place for the event here…


Salford Red Devils v Hull FC, 28.05

28th May, 2PM-KO

West Stand Concourse – Supporters Trust Table
South Stand Concourse – Supporters Trust Table
1873 Lounge – Supporters Trust Table (note, forms and guidance available – payment will be possible in the 1873 lounge at half-time only)

2024 SHIRT TO COMMEMORATE REDS RISE TOGETHER OWNERS

We are delighted to announce that our 2024 third kit will feature the names of each shareholder who has supported the Reds Rise Together campaign.

Our community share offer – that will see the club transition into the first elite rugby league club in the northern hemisphere to become a truly and legally community owned club – has raised over £160,000 since the campaign launched in late April.

The names of those who have already pledged their support of the Reds Rise Together campaign, along with any of those who become involved prior to the close of the campaign on June 5th, will each have their name woven into the fabric of next season’s shirt.

Managing Director, Paul King has said: “We’re delighted to commemorate the remarkable support of our owners by announcing that one of our playing shirts next season will feature each and every one of their names.”

“There have been some wonderful stories shared by our new owners that anyone can read through on the Crowdfunder page – and I’d implore everyone to do so – so there’s a sense of immense pride that these names will now be woven into the fabric of the club.

“Community is the very essence of what we’re doing here and the story of those who supported Reds Rise Together will now forever be a part of our club’s great history.

“Our thanks once again to those who have already supported this special campaign!”

If you are a supporter of the campaign who does not wish to have their name feature on next year’s shirt, please email owners@salfordreddevils.net with the subject ‘2024 SHIRT’.

If you too would like to be a part of history, you can do so by buying your share HERE.

CLUB STATEMENT

Salford Red Devils would like to clarify the position regarding the recent announcement of support from the Salford Credit Union (SCU).

Since the launch of ‘Reds Rise Together’, over 600 people have backed the campaign and the club in its efforts to become the first elite community-owned rugby league club, raising over £160,000 in the process.

Throughout these first weeks of the campaign, supporters have provided feedback and suggestions as to how the Club could make the campaign more widely accessible and we have been eagerly listening.

One frequent request was to provide a direct debit option through which supporters could support the campaign and make monthly payments in the process. As we are utilising the Crowdfunder platform over a 6-week project, with payment required upfront, a reoccurring direct debit option was not possible.

In pursuit of providing supporters with a solution whereby they would be able to make the full payment immediately, the Salford Credit Union provided an alternative option to a traditional direct debit scheme.

Salford Credit Union is a local not-for-profit organisation that will only provide finance following satisfactory credit-check and affordability assessments and will decline applications where necessary. The SCU also allows those wishing to take up the option of the SCU ownership offer the ability to choose the loan terms most appropriate to them. The Club encourage only those willing and able to do so to utilise the SCU ownership offer.

We will continue to do what we can to make involvement as accessible as possible without compromising the remarkable support of those already making history with us and remain committed to operating with transparency and honesty throughout so to ensure motives and intentions are accurately presented. We ask those questioning the Club to seek answers from us firstly before incorrectly questioning integrity and reporting potentially damaging false narratives to the detriment of the campaign.

If you would like further clarity anything relating to the community share offer, we encourage you to attend our Reds Rise Together event on the evening of Tuesday 23 May. You can secure your place by clicking here. For media enquiries, please contact owners@salfordreddevils.net with subject ‘MEDIA’.

Our continued thanks are extended to those who have already pledged their support.

SALFORD CREDIT UNION SUPPORTS REDS RISE TOGETHER

Salford Red Devils today announce a partnership with the Salford Credit Union in support of the Reds Rise Together campaign.

The Salford Credit Union offer allows supporters to back our bid to become the first elite, community-owned rugby league club and join the Founders Club.

Paul King, Managing Director of Salford Red Devils said:

“Supporters have asked for a route into supporting the campaign through a monthly payment option and the Credit Union offer allows for just that.”

“Salford Credit Union are a local institution with a history of supporting the local community and so we are pleased to have their support with this special campaign.”

Mark Brazendale, Chief Executive Officer of Salford Credit Union said:

“We’re proud to support the Reds Rise Together campaign and be the latest example of Salford supporting Salford. The Club are so important to the community and to enable more local people the opportunity to get involved is really exciting.”

Examples of a Salford Credit Union Loan are:

Loan AmountTermRepaymentInterest RateCharge for CreditTotal Payable
£1,00012 Months£91.86pm19.90% APR£102.29£1,102.29
£1,00052 Weeks£21.07pw19.90% APR£95.43£1,095.43

You can apply for online via the Credit Union’s website www.salfordcreditunion.com via the Personal Loan Section and completing the ‘Personal Loan – Non-Member’ Application Form. In the Loan Purpose box simply select ‘Salford Red Devils Share Ownership’ option. All applications will be treated as being confidential and following approval the funds will be transferred to your nominated Bank Account and then you can purchase your share directly with the club.

If you are already supporting the campaign, but would like to take advantage of the Salford Credit Union offer and join the Founder’s Club, here’s how you can do just that:

  • Complete the Salford Red Devils CSO application on the credit union page here.
  • Once funds have been received, visit our Crowdfunder page and make the £1,000 payment to join the Founder’s Club.
  • Contact the club at owners@salfordreddevils.net with CU UPGRADE in the subject line providing full name and email address. We can then process the return of your original investment.

Salford Credit Union is an ethical, not for profit organisation with the aim of helping its members at the heart of everything it does. They offer savings and loan products to people living and working in Salford. All loans are fully regulated and are approved subject to status.

Salford Credit Union do not charge Loan Set up Fees, Administration fees or Charge for Early Repayment of the Loan. Interest is charged on the reducing balance, the quicker the loan is repaid the less interest will be charged.

Salford Credit Union is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct authority and the Prudential Regulation Authority.

Information correct at time of publish. Salford Credit Union may use Credit Reference and Fraud Prevention Agencies to help make decisions. Only those living or working in Salford may apply for a personal loan with the Salford Credit Union. Salford Credit Union are often able to help people who don’t have great Credit Scores, but we regret we are unable to offer a loan if you are in a Debt Management Plan, Individual Voluntary Arrangement (IVA), Debt Relief Order (DRO) or have been declared Bankrupt within the last two years.

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