Salford Red Devils are delighted to announce a three-year joint venture agreement with Steeden’s European licensee Advantage Sport which means the Red Devils will play and train in Steeden kit.
Salford are proud to become the companies first Super League Club in their ever-growing portfolio with the Red Devils principal shirt being revealed next week.
All playing and training gear will be available for purchase online with details being announced in due course.
Salford Red Devils CEO, Ian Blease, said: “We are delighted to welcome Steeden and their European licensee Advantage Sport as our technical apparel partner for the next three years.
“We’ve been working with the designers at Steeden to produce a kit and apparel that I’m sure the fans will support by purchasing the ranges available in the Club’s new era.
“The new kit will represent a new brand Salford Red Devils, with strong links in the designs of the shirts from the Club’s history as we produce them with Steeden year on year.
“We have revealed a couple of new signings over the past few weeks. We also have more signings to come, along with some existing sponsorship deals to be renewed and our new kit releases to come – these are exciting times for the Salford Red Devils.”
Advantage Sport Director, Dan Drew, said: “It is fantastic to have Salford Red Devils on board as our first Super League Club for 2018 and beyond.
“Adding such a prestigious Club to our portfolio is a real coup for the brand and reflects how hard we have worked to produce a high-quality product with creative design and excellent customer service.
“We are really excited to see how the supporters respond to Red Devils’ new shirts. In addition, we are taking over the retail store and look forward to unveiling some great new product over the coming weeks.
“The team at Salford have been great to work with and we look forward to forging a long and successful partnership with the Red Devils.”
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