We are delighted to announce the first ‘Building the Future’ fixture of the 2024 Betfred Super League season.

Schools will have the opportunity to bring students as part of a school arranged trip to watch Salford Red Devils take on Wigan Warriors at the Salford Community Stadium, on Thursday 14th March.

The ‘Building the Future’ strategy is focused on developing the future generations of Salford Red Devils players and supporters by increasing participation and engagement with rugby league, whilst providing opportunities for the best talent from across the region to move onto a pathway to represent the club in Super League.

The club, in conjunction with the Salford Red Devils Foundation, are working with schools from across the region to inspire young people to maximise their potential on and off the field through the School Partnership programme.

Salford Red Devils Director, Paul Trainor has said: “It is fantastic to welcome the students and staff from schools across Greater Manchester to watch Salford Red Devils at the Salford Community Stadium.

“As a club, we have been delighted with how many schools have attended ‘Building the Future’ games over the past three seasons. Many of the young people who attend our ‘Building the Future’ games are attending their first live sporting experience.

“Live rugby league games are an incredible spectacle with the power, pace and skill on show, combined with the atmosphere created by our fans – making it an unforgettable experience for the students.”

Since its’ launch in 2021, the Building the Future strategy has worked with over 100 schools across Greater Manchester and seen over 7,500 children attend Salford Red Devils games as part of school visits.

Schools who would like to bring a group of students and staff to the game can reserve tickets using this link https://forms.office.com/e/XE2PEzknhj or by scanning the QR code above.

The deadline for this is 5pm on Thursday 7th March.


Our ‘Building the Future’ initiative returns for the second time this season against Castleford Tigers – kicking off at 8pm on 13th April.

After its continued success throughout 2022 and 2023, we will be opening the East Stand to host community groups through our Building the Future initiative – a project that has linked over 100 local schools and their pupils with an engaging programme of activity through rugby league.

Like our first home game of the season against Hull KR, we will be extending our regular offer of kids go free to any youth groups; including uniform groups (E.G. Scouts, Guides), community clubs and schools.

If you would like to apply for the Building the Future offer, deadline for reserving tickets for your visit to the game is 5:00pm is Friday 7th April 2023. Successful applicants will be notified in due course.


For any queries, please contact enquiries@salfordreddevils.net.

Please note there will be unreserved seating in the East Stand, and migration is strictly prohibited between stands. The South and West Stand will be open as normal.

1. The ‘Building the Future’ tickets are only for schools & community youth groups
2. Tickets are for entry only and does not include travel or food or refreshments.
3. Tickets cannot be exchanged or used for a different game.
4. Building the Future tickets cannot be sold on.
5. We reserve the right to revoke tickets at any time.
6. Salford Red Devils cannot be held responsible for cancellations, rescheduling or travel costs due to circumstances beyond their control.
7. By entering the stadium, school staff are agreeing to the conditions of entry as set by the stadium and are responsible for the children in their care at all times before, during and after the game has finished.


At Salford Red Devils – through our Building the Future strategy – we are keen to work with schools across the Greater Manchester region to inspire young people to achieve their potential, both on and off the rugby pitch.

We are delighted to launch our Salford Red Devils ‘Be a Red’ school reward programme for the 2023 Betfred Super League season.

The concept of ‘Be a Red’ is to reward students who consistently demonstrates the same qualities as our players do in training and games – positive attitude, hard work, resilience, responding positively to feedback and a desire to improve.

Each school will select their ‘Be a Red’ award winner in advance of every one of our Super League home games during 2023, with the selected student receiving a Family Ticket from the club as our way of saying ‘Well Done!’

Salford Red Devils Director, Paul Trainor said: “We are delighted to launch the ‘Be a Red’ programme with our many partner schools across Greater Manchester.

“This programme will give schools the opportunity to celebrate and reward students who consistently show the same key character traits and behaviours as our Salford Red Devils players show throughout the season.

“Having a good work ethic, showing a positive attitude, being coachable, showing resilience, working towards goals and being keen to improve are so important to being the best you can be, whether you are a Salford Red Devils player or a student in a school.

“It is a pleasure to work with our School Partners to reward those students throughout the 2023 Super League season. We look forward to welcoming our first ‘Be a Red’ award winners to our first home game of the season against Hull KR.”

Schools across Greater Manchester sign up to become Official School Partners

Since the launch of the Building the Future strategy in April, 71 schools from across Greater Manchester have signed up as ‘Salford Red Devils Official School Partners.’

The schools, many of whom are new to rugby league, are based in Salford, Manchester, Bury, Bolton, Stockport, Tameside and Trafford.

By becoming ‘Official School Partners’, schools will receive rugby league coaching sessions, player ambassador visits, entry into cup competitions and festivals, access to tickets for Betfred Super League games, receive invitations to inspirational events at the AJ Bell stadium, and professional development opportunities for school staff to develop their coaching skills and experience. Talented players identified through our Schools Network will be invited onto our Player Pathway programme. This will provide opportunities for young players from across Greater Manchester to begin the journey to represent Salford Red Devils in Super League.

Salford Red Devils Director, Paul Trainor, pictured above, said: “We are really excited to have our Official School Partners on board. From speaking with school staff, it is great to hear such enthusiasm and keenness to work with the club to engage with the next generation of players and supporters.

“As a club, we are aiming to make a lasting and sustainable difference to all of our School Partners, both on the rugby field and in the classroom.”

The Building the Future strategy is a five-year plan, jointly delivered by the Club and Salford Red Devils Foundation, to raise the profile of the club, whilst increasing participation and engagement in the sport of rugby league, and providing opportunities for the best talent from across the region to move onto a pathway to represent the club in Super League. As the premier rugby league club in the area, we aim to be the source of inspiration for young people to achieve their potential not just on the rugby field but also in their lives beyond the sport.

If you are a school that is interested in becoming official school partners of Salford Red Devils, please email: paul.trainor@salfordreddevils.net


Off the back of its launch during our community spotlight week, Salford Red Devils are excited to kickstart our ‘Building the Future’ (BTF) blueprint. 

The launch of BTF will create exciting partnerships with community clubs and schools, with the aim to promote the club and the sport of rugby league in general.

There are a total of seven communities clubs involved in BTF – Salford City Roosters, Langworthy Reds, Folly Lane, Cadishead Rhinos, Bury Broncos, Westhoughton Lions and South Trafford Raiders.

Each club has been designated a number of player ambassadors, who will throughout the season come down to training sessions to work with the community clubs, with head coach Richard Marshall and assistant head coach Danny Orr also getting involved.

Salford Red Devils Foundation have and will play an important role in BTF, offering England Talent Pathway (ETP) sessions to kids in the area, amongst other opportunities.


As well as community club involvement, BTF will also work in conjunction with schools across Greater Manchester with benefits like player visits and curriculum support.

Speaking on the launch of BTF, Salford Red Devils director Paul Trainor said: “I am delighted with the launch of the Building the Future strategy, which will create exciting partnerships with community clubs and schools to promote the club and the sport of rugby league.

“At the heart of this strategy is increasing participation and engagement with rugby league, whilst providing opportunities for the best talent from across the region to move onto a pathway to represent the club in Super League. The club, working alongside the Salford Red Devils Foundation, is excited to work with our community clubs and schools to deliver on our 4 key themes of the strategy – Engagement, Inspiration, Performance, Relationships.

“I am particularly excited to see our School Partner programme, where schools across Greater Manchester can benefit from coaching, player visits, training for school staff, curriculum support, access to our ‘School of the Month’ competition as well as other benefits. Headteachers will receive more details through an email in the next few days.”

Director of rugby and operations, Ian Blease said: “Our current focus is to give as much recourse as we can to our hard working and talented community clubs and to help nurture Salford’s talented youngsters, whilst making a positive impact through the quality and commitment of our delivery.

Salford Red Devils are a club to be proud of and this is a clear indication of planning for the future and recognising the single most important part of any club, which is the community.”


Head of rugby, talent and pathways, Paul Rowley, added: “The direction and focus of any business is a reflection of its leaders and in Paul King, the board and Ian Blease there is a clear and passionate directive to enhance the relationships with community clubs and ensure more opportunities for the young people of Salford.

“The experience and talent within our community is very evident, and in the short time I’ve been involved it’s been great to have genuine chats about all things rugby with individuals at each club.”

Salford Red Devils Foundation director Neil Blackburn added: “After delivering the ETP programme for the past number of years, the foundation has ensured local talent has been given the platform to showcase their abilities under the Red Devils’ banner.

With the launch of the new BTF strategy, the programme of delivery is revitalised and extended to further enhance Salford Red Devils’ reach within the local community and Greater Manchester wide. It is an exciting time to be an aspiring young athlete in the Salford area and I cannot wait for our team to get back into the community delivering engaging, safe and fun physical activities.”

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