Want to get your hands on a signed 150-year heritage shirt?

It’s easy! Just download our Salford Red Devils app – in association with Blocksport – to be in with a chance of winning our exclusive competition.

Entries are open now and a lucky winner will be chosen at midday on Saturday 20th May.

Please note, if you have already downloaded our app, you will automatically be entered into the prize draw!

Since releasing our heritage shirt in pre-season, we have seen a record number of sales and the first batch of stock sold out in no time.

We have since restocked in all sizes and you can buy one yourself by clicking HERE.


Salford Red Devils are delighted to launch a series of NFTs (Non-fungible tokens) and (non- speculative) Fan Tokens, in partnership with Blocksport.

NFTs are unique digital assets – based on blockchain technology – that can be presented as videos, pictures or memorabilia – and are backed by a special utility. Each NFT is part of a private collection and will be accompanied by a proof of ownership upon purchase.

Fan tokens are a blockchain-based form of club membership. By holding a number of fan tokens, you can enjoy money can’t buy benefits from the club. The more tokens you acquire, the higher your benefits and influence, and each fan token has a stable price of one pound sterling.

Upon announcement of the launch, Managing Director of Salford Red Devils, Paul King said: “As we head towards 2023, in partnership with Blocksport, we are launching NFTs and Fan Tokens to enhance engagement opportunities whilst simultaneously enhancing our global approach to increased income streams.

“This forms part of our continued drive for financial sustainability which, in turn, will underpin planned improvements both on and off the field.”

Samir Ceric, Chief Operating Officer of Blocksport, added: “It’s always great news when major sporting properties such as Salford Red Devils that celebrate their 150th anniversary in 2023 – as one of the oldest rugby club’s in the world – embrace innovation and blockchain technology for the rights reasons, to deepen their fan engagement and create new revenue streams.

“Blockchain is often confused with the crypto world as the sports industry needs more education in the digital space and that’s where Blocksport comes in; always ready (and happy) to educate, facilitate and enable all its long term partners on this important connection between clubs and their biggest asset base – their fans.

“Gen Z and Gen Alpha engage and consume sport content, including matches at stadiums, in a very different way today to the Millennials and older generations. Those two target groups, which are today’s 22% of the population, are tomorrow’s 100%.

“Having just given a talk at the University of Warwick in Coventry, I had a privilege to address that age group and I am convinced that the likes of Salford Red Devils and its senior management – led by Paul King – are making the brave decisions and the forward thinking steps in the right direction which will serve their club and its fans well for the years and decades to come.

“I very much look forward to this long-term partnership in all its forms.”

You can get involved by purchasing a unique NFT or Fan Tokes by clicking HERE.

Salford Red Devils Announce Multi-year Blocksport Partnership

Salford Red Devils are partnering with Swiss-based Sports Tech company Blocksport in a three -year partnership that aims to develop new digital ways for fans to be more involved with the club.

The Red Devils will launch an interactive Fan App to provide new levels of digital engagement. Fans can look forward to engaging with unique gamification features like fan voting, chats, predictions, and a fan rating system. The Fan App will aim to be launched in Q1 2022.

The partnership will then extend to the launch of a Fan Token and NFTs as the Red Devils work with Blocksport to evaluate and enter the world of blockchain technologies. These initiatives will seek to enhance the current fan engagement experience, whilst also helping the club to reach new fans through the use of technology and digital communities.

The co-operation will see the creation of a content thread helping fans to understand the uses of blockchain technology, and in particular the Fan Token and NFT offering that will be created to support and enhance a new digital engagement ecosystem, underpinned by the new Fan App.

Paul King, Executive Chairman at Salford Red Devils added: “Salford Red Devils are a community focused rugby league club and we’re excited to introduce more ways for fans to be involved by developing our digital community through the platform that Blocksport can provide.

“Recent weeks have seen big announcements in our players, coaching, pathways, and our work in the community. Matching that with a next-level platform for fans is important as we prepare for what is shaping up to be an exciting 2022 season.”

Vladimir Liulka, CEO and Co-Founder at Blocksport commented: “This partnership is a milestone for Blocksport’s expansion in the Rugby World. Understanding how legendary Salford Red Devils are since they were founded in 1873, I am more than excited to start our long-term partnership with this club. Blocksport is fully committed to bring the newest digital innovations to the club and their fans!”

About Blocksport

Blocksport is a Sports Tech company from Switzerland that collaborates with both professional traditional sports and esports clubs in the spheres of digitalisation and tokenisation.

What is an NFT?

NFTs are non-fungible unique digital items like photos, videos, cards, and collectibles that can be identified by the code written in the blockchain.

What is a Fan Token?

Fan Tokens are a method by which fans all over the world have the opportunity engage in a new club digital ecosystem. The Fan Token can be utilised to redeem against experiences, polls, memorabilia, merchandise, NFTs and more.

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