Salford Red Devils today announce a new partnership with ABK Beer – already the Official Beer of Rugby League – who become the official sponsor of the club’s match day fanzone.

ABK Beer, part of the ROKiT Drinks group, is one of the most beloved and popular breweries in Germany, and will now feature prominently on match days at the Salford Stadium.

Chris Irwin, Salford Red Devils Chief Commercial Officer, said;

“We’re delighted to welcome the ABK Beer team to the Salford Red Devils family. We have been searching for an official fanzone partner for some time, and after speaking with the team at ROKiT following their announcement as the Official Beer of Rugby League, it became clear that they were a great fit.

“Whilst we’re looking forward to supporters having the opportunity to get their hands on the award-winning ABK Beer, we’re thrilled that the team share our enthusiasm for developing an exciting pre-match environment at the Salford Stadium.”

Simon Young, ROKiT Drinks, Chief Commercial Officer said:

“Following our agreement with RL Commercial, we’re delighted to secure Salford Red Devils as our first official partner within the Betfred Super League.

“We are so pleased to be partnering with a club whose ambition matches our own, and we look forward to working together to create a memorable matchday experience for all visitors at the Salford Stadium.”

Salford Red Devils become the first rugby league club to partner with ROKiT Drinks, and joins RL Commercial as the latest of a growing list of elite sports sponsorships that includes the BMW Motorrad British and World Superbike teams, the British FIA Formula 4 series, as well as snooker royalty in Ronnie O’Sullivan and Jimmy White.

For further information on ROKiT, please visit ROKiT.

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