Nationwide placemaker, Muse, has inked a multi-year partnership with leading Super League club, Salford Red Devils – as part of its commitment to working in communities across the city and the wider North West region.
Alongside the sponsorship on the rear of both the home, away and Magic Weekend shirts, Muse will also be present on the women’s and reserve’sPDRL team shirts, as well as ringfencing vital funds to support the great work of the club’s community foundation for the next three years.
Muse has a track record of leading complex, area-wide regeneration projects across the UK and has the experience to accelerate new neighbourhoods for communities, with the emphasis on delivery, quality, and sustainability.
Since 2006, Muse has been working in Salford on the £1bn, Salford Central transformation and also the £2.5bn Crescent Salford regeneration, through its joint venture with Legal & General and Homes England, The English Cities Fund.
Salford has been home to Muse’s North West business since the 1980s, with the firm having a long history of supporting community organisations since then.
Muse’s regional managing director, Phil Mayall, said on the partnership: “We’re excited about the future of our partnership with Salford Red Devils, as the club aligns with our purpose to create brighter futures for all.
“Salford Red Devils is a proud club, with a rich heritage and we can’t wait to see the men’s, women’s and PDRL teams take the field with our branding emblazoned on their shirts.
“Muse and the city of Salford’s history together spans decades, and we’ll continue our commitment to both the city and its people for many more.”
Hannah Edge, Salford Red Devils’ partnerships manager, said: “Salford Red Devils are delighted to begin our partnership with Muse, where we will see their logo on the men’s, women’s and reserves playing shirts in 2023.
“It was clear straight away that we both share the same lofty ambitions and are currently putting plans in place to ensure that’s achieved in the long-term.
“We can’t wait to see what the future brings!”