by | Jan 22, 2024

Salford Red Devils are delighted to announce an exciting partnership with the Trafford Centre, Manchester’s premier shopping and leisure destination.

Whilst the collaboration marks a significant step in enhancing the visibility of Rugby League and the Red Devils within the local community, it also rekindles a special relationship, with iconic The Trafford Centre brand returning to the Salford Red Devils’ playing shirts for the first time since bygone days at the Willows.

A destination for over 30 million visitors annually, Trafford Centre offers Salford Red Devils an opportunity to amplify the reach of the club via owned-digital screens and live events, creating a unique synergy between sports and retail. These events aim to introduce Rugby League to a diverse audience and provide an immersive experience for visitors.

In addition to a further three live events throughout 2024, as a kick-off to this exciting collaboration, the Trafford Centre will host the Salford Red Devils’ season launch event on the 27th of January. This event promises an exhilarating showcase, featuring exhibition training sessions performed by the club’s foundation, women’s, and men’s teams in The Orient food court area. Visitors can expect an up-close look at the skills and dedication of the Red Devils across various facets of the game.

Furthermore, the season launch event will include exclusive player and coach interviews, offering fans a unique opportunity to gain insights into the upcoming season, team dynamics, and aspirations for the year ahead. This event aims to provide a memorable experience for both avid Rugby League enthusiasts and those new to the sport.

Salford Red Devils’ Chief Commercial Officer Chris Irwin expressed excitement about the season launch event, stating, “Trafford Centre provides an ideal platform for us to kick off our season with a bang. The exhibition training sessions and interviews will give our fans a closer look at the talent and dedication within our teams. We’re grateful for this opportunity to connect with our community in such a dynamic and engaging manner.”

Trafford Centre, known for its vibrant atmosphere and diverse offerings, is equally enthusiastic about hosting the season launch event. The occasion aligns with the Trafford Centre’s commitment to delivering exceptional experiences for its visitors.

Commenting on the collaboration and the upcoming event, Simon Layton, Centre Director at Trafford Centre, said, “We’re thrilled to welcome Salford Red Devils for their season launch event at the Trafford Centre, offering a unique blend of sportsmanship and entertainment for our guests. We look forward to hosting the exhibition training sessions and interviews, providing an immersive experience for fans and visitors alike.”

This partnership between Salford Red Devils and Trafford Centre symbolises a shared commitment to community engagement, entertainment, and the promotion of sports culture. The Red Devils look forward to an exciting year of collaboration, fostering a deeper connection with their fans and introducing Rugby League to a broader audience.

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