by | May 30, 2023

Salford Red Devils today announce that the initial target of £250,000 has been raised through the Reds Rise Together campaign – the community share offer that will see the club undertake the most radical change to ownership seen in elite rugby league to date.

There have been almost 1000 unique pledges in support and with 6 days left before the Crowdfunder campaign closes, surpassing the initial target presents an opportunity to reach towards the upper targets set by the Club.

Paul King, Managing Director of Salford Red Devils said;                   

“Obviously, this is a special moment. Our initial target has been surpassed with time left on the clock, and so firstly can I just say ‘thank you’ to our new owners and those supporting the campaign’.

“At our event last week, we spoke about what this means for our sport, reaffirmed the club vision, and heard about what this could mean for the immediate community within the City of Salford. Having spoken with so many people since, you can really feel the positivity currently emanating from the campaign, and that has translated directly to the rising number over the last week.

“We have almost 1000 new commercial sales staff, 1000 new ticketing staff, 1000 of the most vocal advocates we could wish for. All together, we’re taking this club in a new direction.

“We’re one week on from our event at the Stadium, and less than one week to go before the Crowdfunder project closes, and so the message now is clear: join us – let’s bring in as many people as possible to be a part of our special Club.

“Let’s keep this momentum going, reach towards our upper targets, and close out strongly. We’re doing something different here, we’re making history, and most importantly we’re doing it together.”

What is the campaign?

‘Reds Rise Together’ is a community share offer which allows an individual to purchase a share in the club’s holding company – now a Community Benefit Society (CBS) – entitling them to a vote and eligibility to stand for election to the CBS board. Along with a host of other benefits, the overriding benefit is a collective one, meaning that together, we can take better control over the future of our club and continue to add meaningful value to our communities.

Why are we doing it?

In the first instance, we are doing this to become the northern hemisphere’s first elite rugby league club that is truly community-owned and one that gives every member a voice – making history in the process. There are also further key reasons:

> Maintain as competitive a playing squad as possible that competes at the highest level.

> To unite our growing community behind a common-cause.

> Fulfil IMG criteria ensuring Category A status within the top-flight of Super League through high level Commercial and Marketing growth.

How can you get involved?

It’s simple: buy a share and/or share the message far and wide!

To get involved or for further information, please view, or to contribute directly, visit

Let’s make history. Together. #RedsRiseTogether

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